Initiatives
Awareness campaignPlanned
Founders who arrived: an awareness campaign
A campaign sharing the everyday reality of immigrant entrepreneurship — beyond the success stories and the stereotypes.
Public conversation about immigrant entrepreneurs tends to swing between two stories: the exceptional success and the struggling corner shop. Neither describes most founders.
This campaign will share a wider range of experiences — through short profiles, research summaries and events — to give a more accurate picture to the public, the media and policymakers.