Research
Framework
A practical framework for inclusive business advice
Six design principles for advisory services that work for founders who are new to a country, its language and its institutions.
Most business advice assumes a shared starting point. This framework is written for the advisors, programs and agencies who want to serve founders who don’t share it.
The six principles
- Start from the journey, not the program catalogue.
- Make language a design choice, not an afterthought.
- Name the unwritten rules — the norms locals never think to explain.
- Work through trusted intermediaries such as community and diaspora groups.
- Recognize prior experience, including businesses run in another country.
- Follow up: most problems appear after registration, not before.
Each principle comes with practical questions a service can ask of itself, and examples of what changes in practice.